What Does Blogger Think Users Want to Do?
I helped a friend of mine set up a Blogger site so she could update news on her site easily. The other day, however, she called me up wondering why none of the ‘blogs’ she had entered were showing up on the site anymore. She’s not all that web-savvy, so I took a look at her account… and what I found was quite interesting:
The way to create a new post is that little green plus sign on the line where the blog name has been crossed out. Interestingly, however, just under that line is a large blue button that’s about ten times as large as the green plus sign stating “Create a Blog”. If the text was removed from this page, the visual clues would suggest that the big blue button is far more important than the green cross.
Add in the fact that my friend didn’t understand the difference between the terms “post” and “blog”, and it is quite understandable that she created a new blog each time she wanted to post something new.
Especially considering that Blogger seems to be marketed at non-savvy users who are looking to get started blogging with the least amount of effort and learning curve, it is pretty surprising that they are not more sensitive to the lingo that they use on the site. It is not surprising at all to find out that someone doesn’t know the difference between these terms — in fact I know savvy people who use them interchangeably.
How often do people create totally new blogs anyway?



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