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Online Shopping and Gas Prices

One of the things people talked about this holiday season was how the high gas prices would improve online shopping. The theory goes that since gas prices are so high, people will turn to online shopping in order to save gas and therefore money. I do not buy this theory.

Around the same time that this idea was being discussed, I saw a news story about high gas prices. They interviewed several people and asked them what the were going to do about these prices. The common answer? “What can I do? I don’t have a choice.” Basically, people are going to pay whatever they charge (within reason, obviously — if it was $20 a gallon that might change things) because driving is just part of everyday life.

Maybe I’m completely underestimating this, but I just don’t see people staying home because gas is 50 cents or a dollar more a gallon. Online shopping, however, offers many more benefits than just saving money on gas…

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