I was reading Electronic Retailer, one of those free industry rags, at a break during the recent eTail conference, when a headline blared out at me from the page: “Study Shows That Nearly 25 Percent of Hispanics Subscribe to Mobile TV”

WOW, I thought. That is an amazing number for a technology that is so new. How could this many people be subscribed without this mobile feature getting more fanfare? Of course, this number is nowhere near true. It turns out that 23% of moblie TV subscribers are Hispanic, which, as you may have already guessed, means that far less than 25% of all Hispanics subscribe to mobile TV.

Talk about a quick way to lose credibility — Electronic Retailer quickly lost it with me.

This entry was posted on Saturday, August 12th, 2006 at 8:48 am and is filed under interactive TV, humor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.