I don’t know how many times I’ve sent an email to the Customer Service of an online retailer or service provider and received a templated customer service email response that does not answer my question.

Just today I emailed a major general merchant about an item I purchased that arrived damaged. I informed them of the damage and asked if they could send a replacement immediately (before receiving my return) because I need the item for a date-sensitive reason. Of course, they replied with their return policy and no answer to my question at all.

Now, I realize that the templating of emails saves a ton of money in regards to costs, but someone should be reviewing these emails before they are sent out to ensure that the templated reply answers the question. If it does not, it wastes time for both the customer and the company (having to answer yet another email when I reply with the same question) and wastes money for the company. Surely, it would cost less to answer the question correctly the first time.

It makes me not even want to use email as a method to deal with CS, which is a real shame because it is much more convenient than using the phone.