I’ve noticed recently that many of the networks are leading the commercial breaks with a movie preview. Most people, it is not crazy to assume, are far more interested in seeing an ad for the next summer blockbuster than a minivan ad. It’s a subtle move, but it draws the watcher into the commercial break, and postpones the inevitable reach for the TiVo remote. Personally, I’ve even ended up watching an extra commercial or two because of this tactic.

I have no proof that this is being done intentionally, but it certainly makes sense, and seems to be working.

This entry was posted on Monday, May 15th, 2006 at 8:18 pm and is filed under interactive TV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.