UX Goes Mainstream

Anyone seen that vehix.com commercial that starts out with the manager saying:

“Vehix.com helps people find a car they want at a dealer near them. How do we improve that user experience?”

Since when did that term enter the popular lexicon? I guess we’re moving up in the world.

Update: Another mention in a 3M Comfort Ultra Fabric Bandages commercial — “…compared to plastic and sheer bandages, it is the preferred #1 bandage in user tests.”

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2 Responses to “UX Goes Mainstream”

  1. Robin Says:

    I was just wondering, who is the manager in your commercials?

  2. wendy Says:

    I would also like to know who
    plays the manager in the vehix
    commercial.

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